New York City, October 19, 2007 – Seeking innovative ways of reaching its target audience, Penguin Young Readers Group has partnered with Campusfood.com to promote bestselling author Nick Hornby’s new book, SLAM (G.P. Putnam’s Sons, ISBN: 0-978-399-25048-4, Hardcover/ Fiction, $19.99). As the leading food portal for college students, Campusfood.com services approximately 300 colleges nationwide and has over 1 million student members.
During the week of October 12th through October 18th, Campusfood.com wrapped its site in SLAM-themed graphics, created a SLAM micro-site to entertain customers, and directed users to the Nick Hornby MySpace page to retrieve a discount code redeemable for their next Campusfood.com order. This promotion, the first campaign of its kind, gives students two things to enjoy: discounted food, and the ability to read an excerpt from a favorite author’s new book.
Campusfood.com will be highlighting SLAM on every order confirmation sent during the timeframe of October 16th to October 29th. Additionally, a SLAM-branded email blast was sent to hundreds of thousands loyal customers on October 22nd to announce the book’s publication and encourage users to visit the MySpace page to find the embedded discount code.
Doug Whiteman, President of Penguin Young Readers Group said, “We knew from the beginning that Nick Hornby has a huge following among college students. We were looking for a way to tap into that. Campusfood.com provided a novel vehicle for our message. By telling students about SLAM while they do something that they do every day – order food – we are able to generate interest among a wide audience in an organic yet original way.”
Francis Blot, CEO of Dotmenu, Inc, operators of Campusfood.com, said, “It has been a lot of fun working to bring Hornby’s new book to our millions of loyal customers. Early indications are that our multi-faceted campaign approach will set a high bar in integrated, targeted advertising capable of addressing the challenge of converting awareness into sales. The collaboration with the Penguin Young Readers Group has been exceptional and it appears that the results are already raising the awareness for SLAM well above the general Internet noise”. Campusfood.com and its sister website Allmenus.com offer local, regional and national campaigns that both increase brand awareness and convert impressions into sales through unique and powerful local merchant affiliations.
Sam, an ordinary 15-year-old boy who loves to skate (As Sam will tell you: “Skating = skateboarding. We never say skateboarding, usually, so this is the only time I’ll use the word in this whole story. And if you keep thinking of me messing around on ice, then it’s your own stupid fault.”). Just when everything is coming together for Sam, his girlfriend Alicia drops a bombshell. Make that ex-girlfriend—because by the time she tells him she’s pregnant, they’ve already called it quits. Sam does not want to be a teenage dad.
There’s only one person Sam can turn to—his hero, skating legend Tony Hawk. Sam believes the answers to life’s hurdles can be found in Hawk’s autobiography. But even Tony Hawk isn’t offering answers this time—or is he? In this wonderfully witty, poignant story about a teenage boy unexpectedly thrust into fatherhood, it’s up to Sam to make the right decisions so the bad things that could happen, well, don’t.
Nick Hornby is the author of the novels How to Be Good, High Fidelity, About a Boy, and A Long Way Down, as well as the memoir Fever Pitch. He is also the author of Songbook, a finalist for a National Book Critics Circle Award, and the editor of the short story collection Speaking with the Angel. The recipient of the American Academy of Arts and Letters E. M. Forster Award for 1999 as well as the 2003 Orange Word International Writers’ London Award, he lives in North London.
Penguin Young Readers Group is leading the industry in achieving young adult New York Times bestsellers by such national bestselling adult authors as Clive Cussler, Jan Karon, Mike Lupica, and Cal Ripken, Jr. Recently published titles include Al Gore’s #1 New York Times best seller, An Inconvenient Truth, adapted for young adults; #1 New York Times bestselling author Robert B. Parker’s first book for young readers, Edenville Owls; New York Times bestselling book Summer Ball, the sequel to Mike Lupica’s New York Times #1 best seller, Travel Team; and New York Times best seller Mars Needs Moms! from Pulitzer-prize winning cartoonist and creator of Opus and Bloom County, Berkeley Breathed. Penguin Young Readers Group, which has already achieved a record 31 New York Times bestsellers in 2007, publishes bestselling authors for all ages, from such award-winning authors as Judy Blume, Jan Brett, Tomie dePaola, Brian Jacques, Richard Peck, Laurie Halse Anderson, and John Green, among dozens of others.
Campusfood.com, a Dotmenu, Inc company, is the nation's leading network of restaurants that offers, online menus with interactive ordering for students and local communities. Campusfood.com also provides innovative marketing programs to restaurant partners, local businesses and national brands. Through a virtual food court, Campusfood connects millions to a national base of over 2,000 chain and independent restaurants at more than 300 of the top campuses across the country. Campusfood.com has over 1 million registered users with over 7 million orders to date.
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